Topic: Innovation (Shaping) & Management (Sustaining)

[Butterfly Lightning]

~

So, what are you marketing?

I'm not really marketing as yet.

An important factor to start positive change in our lives is for there to be passion, a powerful force that leads us, a final goal that keeps us motivated. There is a kindling taking place with me in many areas. It is always about going into more detail on part of the overall tapestry and working things out. Re-aliging the overall vision and making things move > will

Intrestingly my day job requires me to Coordinate one of our major contracts and I act as a support for the Operational part of our Company. I have never seen so many changes in a Company within a year. Regardless, recently I am being asked to get involved in producing Tenders for new contracts and will be getting more involved now with the Sales & Marketing part of the Company.
There is so much I am learning from working in my current Company just as there is so much I learnt in previous ones. I am reaching a time now where I wish to bring my own virtues to the front and will evetually Market more what I do.

My current developement is one the one hand learning about Management and managing life really (stalking), and on the other hand learning about myself and my character and noting key things about Innovation & Innovators (also stalking).

On the Management front I have read a great set of books by Richard Templar, have you read any of his *The Rules of ...*

[Michael]

What else could it be?

This is a swimming teaching forum.

We teach people here how to swim.

Swimming is everything, didn't you know?

If you can't swim, you drown.

[Definitive Journey]

This is a swimming teaching forum.

We teach people here how to swim.

Swimming is everything, didn't you know?

If you can't swim, you drown.

I've always had a fear of drowning...thinking it would be a most horrible way to die.

Is there a Good way to die?

Will today be that day??

kris

[Definitive Journey]

...have you read any of his *The Rules of ...*

No, have not read this book.

K

[Michael]

Is there a Good way to die?

Strange you should ask - yes, apparently there is:
drowning.

As reported by those who have done it.

[Butterfly Lightning]

[You're getting this note because you subscribed to Seth Godin's blog.]

Breakthroughs and drips

There are only two ways to win in the market.
You can create a breakthrough. A promotion so powerful that people can't help but engage. An innovation so remarkable, people can't help but talk about it. A pricing strategy or ad campaign that breaks the mold and is worthy of attention. This takes huge guts and substantial investment.
Or you can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust. This might take years.
Almost all marketing attempts to do neither of these, and of course, fail. Painless and quick are rarely associated with 'successful.'

[Butterfly Lightning]

This is a swimming teaching forum.

We teach people here how to swim.

Swimming is everything, didn't you know?

If you can't swim, you drown.

Smiles...

So; does someone sink when they decide to leave the forum, what is the structure of the swimming lessons, are people given badges for attaining a certain level, who are the swimming teachers, where are the pupils, and... how do you know when someone has learnt how to swim?

[Butterfly Lightning]

      A                       U                          M           

Moon in Pisces, Sun in Taurus, Jupiter in Aries:






   Vibrations

[Definitive Journey]

Strange you should ask - yes, apparently there is:
drowning.

As reported by those who have done it.

Is it true that once you've drown you tell no lies?

[Endless~Knot]

Strange you should ask - yes, apparently there is:
drowning.

As reported by those who have done it.

How could they report it if they're dead? NDE?

[Michael]

yes, there have been numerous cases - some even after serious total malfunction.

The common experience is that once the suffocation stage is passed, they just breath water, and like the 'sweet death' of ice, somehow water has this way of smoothing the passage.

[Butterfly Lightning]

[You're getting this note because you subscribed to Seth Godin's blog.]

Teaching the market a lesson

Some book publishers don't like the Kindle. Either they're afraid of it or they've crunched the numbers and they don't like what they see. (Some days, 95% of the top selling Kindle titles are free... demonstrating that digital goods with zero marginal cost and plentiful substitutes tend to move to zero in price).

Worried about the medium, they hold back, delay or even refuse to support it.

Which is fine if you have market power, but you likely don't. No publisher does, certainly. The Beatles couldn't stop iTunes from changing the record business by sitting out the platform, and there's no book publisher who can stop the Kindle alone.

It's tempting to look at a high-momentum market innovation, something that brings efficiency but leaves change in its wake, and try to stop it single-handedly. Tempting, but not so smart, I think. The market waits for no one.

The alternative to joining in is to sit out the game loudly. Don't just hold back your support, organize your peers. Create a (sometimes illegal) coordinated effort to stop innovation. I'm not going to bet much on your efforts, but it will certainly outperform a solo effort.

Quiet, passive-aggressive whining in the corner is both annoying and ineffective.

[Michael]

www.amberbow.com

Facebook Name: Amber Bow

Daniel - looks slick.
You should standardise font - you have a mix of serif and sans-serif. Better to stick to Arial.
One problem is that the name of the site, Amber Bow, is not prominent - leaves one wondering about whose place this is.

I suggest to mock up a Photoshop image for Amber Bow and shove it in the viewer's face and at top, so they'll never forget it. if you do want to be more stylish, at least don't hide it in white on a pale background - looks like you are unsure of yourself.

[Butterfly Lightning]

Amber Bow Art Studios > New sample sheet has been created today so email d.glasheen@gmail.com and get one sent over...
(Although I need to redo it as I realised I spelt Whale wrong, oops...)

[Butterfly Lightning]

I see we are linking up on Twitter now, anyone know it well and can share how they've been using it? I know the basics, but have used it minimally.

Looks like one can link facebook *pages* that one has created up to twitter